Step 2: Identification of potential participants of the project
WHAT IS THIS STEP FOR?
I have defined my agri-environmental problem or solution.
→ And what now?
Find participants: A list of potential project partners should be developed.
Whom do I need for this problem?
Who can help me?
Who is responsible?
Which external institutions or agencies should be involved?
If you haven’t already read the introductions to bottom-up and top-down project structures and communication problems we suggest you follow these links and do so now, this will give you a basic understanding on the driving forces behind communication problems.
Place your project partners in roles most suited to them to maximize the efficiency of your project.
The following methods will help you to combat traditional role problems:
Role redefinition and reallocation- Bottom-up projects call for bottom-up roles for each stakeholder, suited to their expertise and maximizing the efficiency of the project. Discussions and reallocation of roles should occur early on in the project, and should include the participation of all stakeholders.
Role redefinition and reallocation
Predefined Structural organisation- Clear definitions of the roles and responsibilities of each stakeholder provides transparency from the very beginning of the project. This way all participants know who will do what.
Predefined Structural organisation
Trust building- Trust between partners is essential for the success of any project, it will ensure good relationships and is especially important when new roles have been assigned. Cultivating trust is a powerful way of vastly increasing your project’s chances of success.
Bridging Role Gaps- Having an individual or organisation with a diverse background work as a communicator and translator can bridge the gaps between different stakeholder groups, making communication smoother.
Bridging Role Gaps
Two-way communication- By making sure communication always allows for the participation of both or all parties, important feedback and valuable opinions will be heard, all perspectives should be valued.
Target-audience based communication- Keep in mind who you are talking to, and adjust the way you convey your message accordingly. Different stakeholder groups have different interests and field of expertise. A message should be simple and concise when aimed at individuals who don’t share your background.
Target-audience based communication